I have a form I get you to fill out to get some key information from you regarding: colour choices, designs you already like and want yours to be like, font style, etc.

From there I will create a mood board based on images I find that fit or have aspects that do, and I'll use them to help compile my thoughts into images.

I'll run through a quick sketch exercise, where I'll spend little to no time roughly drawing ideas out and then after I've drawn 20, I'll pick the top 10, then top 5, until I have the top pair. Then I take the top pair and redraw them in differing variations and repeat the elimination process and move to the refining stages.

During the refining stage, I will see just how much I can remove from the design to keep it clean and recognizable without losing the design style we've established.
After that, I'm left with a couple designs that I am able to share with you to get confirmation on the direction things are going, see if you want any changes, or, if you're happy we can move into the final stage of creating your file package and social media imagery (and this is also where I will do the business card layout if you've opted into that as well).